MSc LUXURY MANAGEMENT - Brand Management

Program Objectives

This MSc in Luxury Management, Brand Management specialization, is ideal for students interested in acquiring a managerial expertise in the general luxury business or entrepreneurial expertise within the Luxury industry.

The global luxury industry has never been so diverse. Today’s luxury professionals must possess the capacity to evolve; they require an international outlook and an acute knowledge of this complex and discerning marketplace.

This Master of Science program merges strategic thinking with corporate creativity. Students learn the characteristics of today’s luxury consumptiona and are introduced to financial, marketing and operational issues of this sector.

Strengths of the program

  • Exploring the product mix strategy according to current trends and customer needs

  • Integrating project-based and practical learning to develop business models and acquire entrepreneurial skills (the business plan competition, MARK Challenge)

  • Networking activities and events: International Business Days, Symposium on Luxury to name a few

  • A balanced program between theory and hands-on experience

  • Personal deveopment and managerial courses to develop your leadership skills

  • Yachting Management Courses: this is the first and only one of its kind in the world

  • E-Movie Learning: an innovative learning experience based on a web series of eleven episodes, combining fiction and pedagogy, available exclusively online for INSEEC Group’s Schools

Highlights of the program

  • Career Development Seminar

  • Fieldtrips

  • Visits of luxury companies luxe

  • Case studies

  • Capstone projects

  • Seminairs dedicated to the Luxury industry / Project Management & Corporate Project

Positions held in Luxury by graduates

  • Manager
  • Sales Associate
  • Analyst
In one glance

Program operated by

logo-ium

Initial training


Monaco

Double Degree Option with POLI.Design

Program in English


Accessible after a 4-year post-secondary degree


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different nationalities
4 to
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disciplines

Professional Events

Main professors & contributors
Annalisa TARQUINI

Program Director

  • Dr. Marika Taishoff

  • Dr. Philippe Klaus

  • Dr. Ingo Böbel

  • Dr. Virginie De Barnier

This program is subject to lightly change according to the recommendations of the Advisory Committee for the next school year.