MSc 2 FASHION MARKETING, DESIGN & BRAND STRATEGIES

Program Objectives

This specialized course equivalent of 5 years training in higher education, aims to train future managers in the fields of fashion and design, in both a national and international perspective.

This program gives insight into the specific features of the so-called “fast fashion” sector, characterized by rapid change and the emergence of new players in a global context. The courses are delivered by professionals from the luxury sector; numerous practical exercises and case studies enable the students to gain strong knowledge of consumer demands and to master suitable techniques for speaking in public in the fashion and design sector.

Specific strengths of the program

  • A professionalizing program focused on innovation

  • Unique disciplines, taught anywhere else

  • Permanent links between design and business/thinking management

  • Students perform a New Fashion Project, coached by 3 fashion professionals: RR.PP. – Styling and photography

Highlights of the program

  • Practical workshop

  • Exhibitions visits

  • Lectures by Luxury professionals, working for the biggest brands in the industry

Positions held in Luxury by graduates

  • Collection or Showroom Manager
  • Project Manager
  • Store Manager
  • Communication Manager
In one glance

Program operated by

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Initial training


Paris / Bordeaux

Programme in French/English


Accessible after a 4-year post-secondary degree


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Corporate partnerships & Initiatives

Main professors & contributors
Maurizio SERENA

Program Director

  • Vincenzo DI MARIA, International Service Design and Innovation Catalyst, “Service Design”

  • Marie-Eve CABON, ex Givenchy, “Fashion Marketing”

  • Jean-Noël VIGOREUX, Author and researcher in fashion history “Fashion History”

  • Mireille PAQUET, former IFF and expert in storytelling, “Transmedia Storytelling”

  • Maurizio SERENA, “Strategic Design”

This program is subject to lightly change according to the recommendations of the Advisory Committee for the next school year.